Fiesta to become a 'Classic'

Wednesday, November 2, 2011



Ford is going to rename the current Fiesta the Fiesta Classic and repsition it with possibly a lower price when the al-new Fiesta is launched. Since Ford is going to sell the old and new Fiesta simultaneously, it is keen to create a strong distinction and price gap between the two models. The older Fiesta is likely to be sold only in a base trim version while the new Fiesta will come with stronger engines and all the bells and whistles. It is likely that the Ikon will be discountinied after the new model is launched to make way for the Classic which, at a revised price tag, will take over the mantle of Ford's entry level saloon.

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