Ferrari Finally Coming to India

Friday, October 21, 2011

Ferrari is finally entering the indian market and will officially  launch its full range of sports cars in April this year. It has tied up with the Shreyans Group as its sole distributor for india with a plan to first set up a Showroom in Delhi followed by Mumbai.
Ferrari's decision to partner with Shreyans comes as a surprise especially since Tata Motors was expected to be the retail partner of the legendary carmaker, given its alliance with Fiat and the close relationship between Ratan Tata and Ferrari boss, Luca di Montezemolo. 
Vijay Maliya, who was keen to take up the Ferrari dealership, was also on the shortlist but eventually wasn't selected.
Delhi-based Yadur Kapur, who has a BMW and Rolls-Royace dealership was also in the running but in the end Ferrari chose the Shreyans Group, which deals in high-end luxury goods, to establish its network in India. Shreyans is also the sole distributor for Porsche in India and until recently, an Audi dealer in Mumbai as well.
With the super luxury car market in India booming and the inaugural indian Grand Prix this year, Ferrari (which is synonymous with F1) couldn't have timed its entry into india better. Also models like the 458 Italia and the upcoming four-wheel drive Ferrari FF are expected to find a significant number of buyers in India and this could see Ferrari record healthy double digit sales in its first year.
According to company sources, Ferrari has allocated 24 Ferraris for India in 2011 but 14 cars are already tentatively sold even before the official announcement of Ferrari's Indian operations.
Price start from Rs. 2.3 crore (ex-showroom Delhi) for the Ferrari California the Ferrari 458 Italia will set you back by at least Rs. 5 Crore. 
The official entry of Ferrari into India will also come as a boon to existing Ferrari owners who, until now, have had to make do with unauthorised service support from independent garages.

Ferrari 458 Italia

Ferrari California


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